JOHN F. KRIMSKY
John Krimsky Jr is widely recognized as one of the most accomplished marketing executives in the United States, with a rare depth and breadth of experience, having served in top executive posts at Pan-Am, the United States Olympic Committee and the New York Yankees, among others.
John Krimsky Jrcurrently shares his extensive, unique and invaluable business and marketing expertise as an advisor and mentor.
BACKGROUND SUMMARY
John Krimsky Jr was Deputy Secretary-General and Managing Director, Business Affairs of the United States Olympic Committee (USOC) for twelve years. In this capacity, he was responsible for the development of all USOC revenue sources, guiding the USOC to a period of unprecedented financial growth through the creation and implementation of dozens of innovative and aggressive marketing programs.
Under Mr. Krimsky’s direction, the USOC spearheaded ground-breaking programs in corporate sponsorship, licensing, television rights fees, direct mail and charitable fundraising, newly developed Olympic coin sales, and Olympic retail stores. Mr. Krimsky formulated an American Olympic licensing structure with 120 individual licensees in dozens of new categories valued at $100 million annually, negotiated over $500 million in revenues for the USOC as a share of world-wide broadcasting fees, and created the first major sports advertising revenue sharing agreement. He also oversaw the construction and operation of a direct mail facility providing mail fulfillment, warehousing for donor awards, and retail catalog operations. Under Mr. Krimsky’s direction, the USOC raised more than $2 billion on behalf of the U.S. Olympic athletes and eliminated the organization’s significant deficit.
Mr. Krimsky was also the Founding President of Olympic Properties of the United States (OPUS) the joint venture between the Salt Lake Olympic Organizing Committee and the USOC. His responsibilities in the venture included marketing the properties and financing both the U.S. Olympic Team and the 2002 Olympic Winter Games.Mr. Krimsky is a recipient of the General Douglas MacArthur Award for his outstanding service and contributions to the U.S. Olympic Committee and the Olympic Movement.
He has been long recognized for his work in sports and has been named to the Sporting News Top 100 ten different times. He holds the Distinguished Service Award from the United States Sports Academy and he has at various times been appointed as chief Olympic design facilitator at both the U.S. Mint and U.S. Postal Service.
Mr. Krimsky began his association with the Olympic movement in 1972, when Pan Am was a sponsor of the Games in Munich. He later expanded the airline’s role at the 1984 Olympic Winter Games in Sarajevo as it opened Eastern Europe to direct U.S. carrier services.
As Chief Marketing Officer, Senior Vice President at Pan Am, the position he held before leaving to join the USOC, Mr. Krimsky was responsible for the production of $4 billion in annual passenger and air cargo revenue. He led the creative, design and implementation teams that produced the first global frequent flyer program, the single most innovative CRM program yet devised. He also oversaw pricing, inventory management, strategic market planning, $80 million in worldwide advertising, and dozens of U.S. and International Sales Directors. He gained extensive experience in directing governmental programs at the state and city level with a focus on tax legislation, noise abatement, consumer activities, Pan Am Shareholder relationship, and general spokesperson responsibility. Mr. Krimsky also served as Chief of Federal Affairs for Pan Am and as a lobbyist for the Air Transport Association in Washington.
John Krimsky Jr led the first post-war American delegation to Hanoi to successfully negotiate reinstatement of the air route Amber One over the territories of Vietnam, Cambodia and Laos between Hong Kong and Bangkok.
During his tenure at Pan Am he received a Presidential appointment to the Commercial Space Transportation Advisory Committee (COMSTAC-USDOT), he served as a key fundraiser to five Presidential Inaugural Committees, was the senior lobbyist for international US Flag carrier support and passage of the International Fair Competitive Practices Act and the deregulation of the U.S. airline industry.
Following his illustrious career at the USOC, John Krimsky Jr was Chief Marketing Officer of YankeeNets, owners of the New York Yankees, New Jersey Nets and New Jersey Devils; and President of YankeeNets Properties (the marketing arm of YankeeNets). As such, Mr. Krimsky was responsible for stellar performance in all of the business areas, including marketing and revenue key generation for the teams, sponsorship,
licensing, broadcast rights, television negotiations, publications, retail and general Internet development -- all areas in which Mr. Krimsky has gained national recognition for his outstanding results in previous marketing positions.
Mr. Krimsky has served as Member of the International Olympic Committee’s Commission on Collectibles and Secretary General for the International Federation of Olympic Memorabilia (FIMO). He has also served as Senior Delegate to the Americas for the International Federations of Olympic Philately (FIPO) and Olympic Numismatics (FINO).
News Article from CBS News
By CBSNews.com Staff - January 9, 1999
Reference – CBS News
https://www.cbsnews.com/news/officials-2002-games-secure/
International, U.S. and Salt Lake City Olympics officials all deny the city potentially could lose the 2002 Winter Games because of the bribery scandal.
The disavowals came Monday after Marc Hodler, the International Olympic Committee's senior member and head of the oversight panel for the 2002 Games, suggested the games could be moved or even canceled if Salt Lake can't raise enough money because of the scandal. Gifts and scholarships allegedly were given to IOC members and their relatives.
Holder raised doubts about the ability of Salt Lake organizers to raise the remaining $350 million needed to meet their $1.45 billion budget.
The spin put on that by other Olympic officials was to focus on the money already raised -- not on that still needed.
"Salt Lake has already raised 75 percent of the revenues we need to put on the games, so we're well on our way," said Robert Garff, chairman of the Salt Lake Organizing Committee. If Salt Lake City should fall short in raising money, "we may have to scale back the games to fit the old-time Olympic program," he said.
He said they could downsize venues or cut cultural programs or recruit more volunteers. "We are not panicking, " he said.
John Krimsky, deputy secretary general and managing director of business affairs for the U.S. Olympic Committee, said Hodler's remarks "certainly make it more difficult" to satisfy sponsors. But he said 72 percent of the budget was made, all of the television contracts were made and sponsors were prepared to ride out the scandal.
"Their principal concern is a speedy resolution to the four independent investigations, " Krimsky said. The allegations are being investigated by the Justice Department and separate committees of the IOC, USOC and SLOC.
Krimsky said he expected within days to secure the $5 million payment US West has said it would withhold pending a more complete answer from SLOC to the phone company's questions about the scandal.
Elsewhere Monday:
- The IOC hired a public relations firm to soothe sponsors and improve its image. Michael Payne, marketing director, met with officials of Hill & Knowlton Inc. in New York and was to discuss the scandal this week with sponsors.
- Payne on Monday also discounted Holder's conjecture about the games being moved or canceled. He said the games could be moved from Salt Lake City "only in the event of war, earthquake or civil disturbance. "
- Gov. Mike Leavitt hit the television talk show circuit, saying Utah's image will be restored by the investigations and that there will be no more new allegations beyond those that have already come to light, which include hundreds of thousands of dollars in scholarships, cash payments and expensive guns and skis.
Meanwhile, the New York Times reported Tuesday that relatives of IOC members from Ecuador and Finland were employed by the Salt Lake City bid committee while it pursued the 2002 games.
The newspaper, citing unidentified Olympic officials, said the daughter of Agustin Carlos Arroyo, an IOC member from Ecuador, and the husband of Pirjo Haggman, an IOC member from Finland, worked briefly for the bid committee.
Salt Lake Mayor Deedee Corradini, already hammered by two previous, unrelated scandals and under fire in the Olympics scandal, announced she would not seek re-election this year.
She said it was just coincidence that her announcement came amid the Olympics scandal -- and the suggestion of two City Council members that she resign. She said she'd been thinking for six months of not seeking re-election.
Corradini was a member of the bid committee that won the 2002 Games and is a member of the current organizing committee. She has had little to say about the bribes scandal, and some council members have criticized her for not being forthcoming.
In another development Monday, Rene Paquet, who headed Quebec's bid committee, which lost to Salt Lake City, said his city might sue the IOC for compensation because rules of a contract signed with the organization were broken. He also said IOC president Juan Antonio Samaranch should resign.
Anita DeFrantz, an IOC vice president from the United States, said Monday that the organization's probe of the scandal is almost complete. She said letters have been sent to the members "who apparently have abused their privilege, " and they have 10 days to respond before a report is completed and a news conference is held Jan. 25.
"By that point, we believe that we will have folks who need to resign clearly identified and, I hope, resignations in hand, " she said. "So I expect there are going to be fewer members of the IOC."
Asked how many committee members wil be forced out, she said: "I believe it will be less than a dozen."
She does not believe the scandal will cause Salt Lake City to lose the games. She said there is not enough time to make a change and the city would have won even without the "apparently compromised votes. "
Reference – CBS News
QUOTES EXCERPTS FROM WALL STREET JOURNAL ARTICLE -
Johnson & Johnson Terminates Talks to Sponsor 2002 Salt Lake City Games
By Thomas Goetz, Staff Reporter of The Wall Street Journal
April 19, 1999
· In another ripple from the Salt Lake City Olympic scandal, Johnson & Johnson stepped away from a deal valued at about $30 million with the U.S. Olympic Committee to sponsor the 2002 Winter games.
· . . . the recent scandal involving payoffs from organizers of the Salt Lake City games to members of the International Olympic Committee was also a factor in calling off a deal.
· Since the scandal broke late last year, however, many firms have expressed concern that it has tarnished the value of sponsoring the Olympics. Still, no companies have moved to terminate their sponsorship, since few events offer the wide reach and exposure of the games.
· John Krimsky Jr., USOC deputy secretary in charge of fundraising, said the committee was "disappointed" about the failure to come to terms with Johnson & Johnson, but added that he doesn't "attach any long-term effect" to the committee's effort to recruit other sponsors. More than $550 million has been raised for the Salt Lake games, he noted, "the most in the history of the Olympics."
Reference -- Wall Street Journal https://www.wsj.com/articles/SB924476270147863187
IOC ARTICLE -
Olympic Winter Games Records Broken
as Part of Salt Lake 2002
Salt Lake City - February 23, 2002
The International Olympic Committee (IOC) today announced that the marketing programmes for the 2002 Olympic Winter Games have succeeded in all areas, reflecting unprecedented public interest in the Olympic Winter Games.
Record ticket sales, global television broadcast ratings and licensed merchandise sales, combined with the most successful sponsorship and general marketing programme in Olympic Winter Games history, demonstrate the success of the Salt Lake 2002 Games.
The IOC praised the efforts and achievements of the Salt Lake Organizing Committee (SLOC), the Olympic Properties of the United States (OPUS) and the city and venue authorities for the marketing success and for the presentation of the Games.
"The 2002 Salt Lake Olympic Winter Games has set a new standard in Olympic Winter Games marketing," said Gerhard Heiberg, Chairman of the IOC's Marketing Commission.
"A new benchmark has been established for the Look of the Games achieved through a new level of co-operation between the Organizing Committee and City authorities. The visual impact of these Games has provided a unique stage for the athletes, stunning shots and footage for the global media and maintained the special nature of the Olympic experience.
We are very pleased and impressed with all marketing programmes - and importantly, the partners and sponsors are extremely satisfied with all key objectives met," said Mr Heiberg.
The IOC's Games-time surveys with spectators, athletes, corporate guests and media, conducted throughout the past two weeks by Sports Marketing Surveys (SMS), is already showing high marks for these Games. Top line results from the spectator and corporate guest surveys indicate high praise for the Olympic Games, for personal experiences at the Games and for opinions of sponsors and their involvement.
When asked about the key aspects enjoyed at the Olympic Games, results put ‘the atmosphere' first followed by ‘the people we've met' and ‘the volunteers' in second place. When asked about sponsors, 92% said that sponsors contribute greatly to the staging of a successful Games and 90% said they welcomed sponsorship as it helps the Games to continue.
Worldwide and national sponsors have reported significant success with Games' marketing programmes. Spectator attendance is high for sponsors' activities at the Games with thousands of people visiting Olympic Rendezvous@Samsung, Coca-Cola On Ice and other key sponsor-hosted activities all designed to enhance the spectator experience at the Games.
The IOC has also commended the successful and smoothly operated technology infrastructure delivered by a consortium of Information Technology partners. The delivery of Information Services has been effectively successful and validated the IOC's decision to move from working with a single vendor to a ‘one-team' consortium led by worldwide partner SchlumbergerSema.
The decision to return to a consortium of experts has allowed the IOC to significantly reduce overall technology-related costs.
Ticket Sales
According to the latest reports available, ticket sales have broken all records for an Olympic Winter Games with 95% of all available tickets sold. Over 1.52 million tickets have been sold so far resulting in a revenue of around US$182 million. The Salt Lake Organising Committee expects sales to have increased by the end of competition and the Closing Ceremony.
Global Broadcast audiences
Broadcasters around the world have reported record audiences for coverage of the 2002 Olympic Winter Games with significant audience increases on the 1998 Nagano Olympic Winter Games.
NBC has announced record-breaking audiences for its coverage of the Winter Games with 84% of all US television households tuning in. Ratings so far have peaked at 26.8.
Canadian broadcaster, CBC achieved an overall increase of 19% on the Nagano Games with 4 million people watching the figure skating pairs long program and 6.2 million tuning into the Women's Gold medal Ice Hockey game on Thursday this week - a number expected to be surpassed tomorrow.
Eurosport has broken all of its audience records with its 24-hour coverage of the 2002 Games. The network reports that 120 million different viewers are expected to have tuned in by the end of the Games with 30 million different viewers every day.
Other European broadcasters have all reported major increases over Nagano with the BBC gaining an audience of 5.7 million late at night for women's Curling and German broadcasters ARD and ZDF regularly exceeding audiences of 10 million.
The IOC will issue a complete overview of the 2002 global broadcast report when all data is available.
Licensing and Concession sales
Sales of merchandise have exceeded budgets with expected sales from all merchandise, coins and concessions.
Reference -- International Olympic Committee https://olympics.com/ioc/news/olympic-winter-games-records-broken-as-part-of-salt-lake-2002
The IOC praised the efforts and achievements of the Salt Lake Organizing Committee (SLOC), the Olympic Properties of the United States (OPUS) and the city and venue authorities for the marketing success and for the presentation of the Games.
"The 2002 Salt Lake Olympic Winter Games has set a new standard in Olympic Winter Games marketing," said Gerhard Heiberg, Chairman of the IOC's Marketing Commission.
John Krimsky does not have a criminal record and has not been arrested.
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